With the ATP Tour’s new campaign, It all adds up, we aim to immerse fans in the dynamic sport of tennis. One of the four pillars crafted to achieve this goal is Fierce Feuds, which brings the pulsating rivalries to life and reminds us of one essential truth: You’re not No. 1, you’re No. 1 for now.
On the ever-evolving ATP Tour, new rivalries are forged in the fire of competition. Every match becomes a struggle not just for victory, but for legacy. By celebrating this ongoing battle, we aim to unravel the stories behind these duels and uncover the stakes that make each encounter so captivating.
The show-stopping rivalry between Jannik Sinner and Carlos Alcaraz embodies this theme. As the era of the Big Three fades, these young stars have stepped into the spotlight, but theirs is only one story in a landscape teeming with rivalries.
After winning four consecutive encounters, will Taylor Fritz maintain his dominance over Alexander Zverev in their Lexus ATP Head2Head series? Can Daniil Medvedev reverse his recent struggles against Sinner?
The ATP Tour is the breeding place for rivalries that transcend the sport, including the great feud between Roger Federer and Rafael Nadal. Spanning decades and captivating millions, their battles symbolised not just a clash of champions but an enduring celebration of excellence and sportsmanship.
Through Fierce Feuds, we capture it all. By showcasing the motivations, stakes and pivotal moments of rivalries, we ensure fans feel the intensity of a sport where no one stays at the top forever.
This never-ending fight for supremacy fuels the excitement that is focal to the ATP Tour. Every rivalry is a story in the making, where the pursuit of greatness is never guaranteed.
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